Marketing your app is very important. Case in point, say you have an iPhone App and it is ready for downloading at the app store. Let us imagine that it is a wonderful app, very unique and mind-blowing, and yet it is not quite as popular as you thought It would be. More or less it is not getting as many downloads that you thought it deserves. Ever wonder why?The answer is quite simple, your target users don’t know the existence of your application and thus you are required to do something about it.
There are 300,000 or more apps available via the app store. You app is completely invisible. Without strategic marketing, your apps will go unnoticed in app stores and on the web. Failure to market you app can lead to a poor number of download activity, thus decrease your potential to earn good money.
Obviously you don’t want your apps to go down the drain. So how are you going to bring your app to the top and drive it directly to your target users? The answer is again, very simple: Marketing.
Marketing your apps especially when you are just a small iPhone application developer is quite crucial to your success and the overall success of your business. Add to the fact that Google, Apple and Facebook have soft markets for their individual platforms and more companies are looking forward to start their own stores. Marketing is the key to making your app the most popular app in town. Even if you have the most awesome app in the world, if you fail to market it then chances are, your efforts might go to waste.
What strategies can you implement to be competitive, marketing-wise? By marketing it in such a way that your product will rise above the 300,000 other applications at the app store. By analyzing your app’s selling points, you can get its unique elements and pitch them in the most endearing way to your target users or specific demographic by using innovative and broader marketing strategies to promote it.
Also by making sure that you have a compelling app icon, can add to make your app stand out from competitor’s. Another strategy can be the screen shots in iTunes. By using only the best screen shots that best describes your application or the optimum screen shots that displays it in action, you can effectively catch the attention of app users and make them pay attention.
App development can be a good venture as long as you allocate proper funding to market it. Through proper marketing strategies the number of downloads of you app can increase significantly and so does your profits.